Are $10 final expense leads actually worth it?
If you've been digging around for affordable ways to grow your book of business, you've probably come across $10 final expense leads and wondered if they're a bargain or just a waste of time. Let's be real—the price is tempting. Compared to the $30 or $40 you might pay for exclusive, real-time direct mail, ten bucks feels like a steal. But like anything in the insurance world, you usually get exactly what you pay for, and understanding the "why" behind that price tag is the difference between making a profit and just burning through your marketing budget. ...